Longtime AAC member, Patagonia founder and pioneer of Clean Climbing efforts Yvon Chouinard is the feature of a recent video made by American Express, highlighting the ways he has taken the first step to launch major conservation efforts. AmEx has partnered with TakePart to launch the Members Project, in which everyday people can take the first and smallest of steps to enact change.

We’re proud to have members like Yvon among our ranks. Check out the video, “Take Charge: Taking the First Step to Protect Nature,” below.